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/ About

The name behind the Zirconite brand

who we are

OUR vision

our Mission

Concept Chemicals & Coatings Ltd, (the name behind the Zirconite brand) was founded in 1987, by a team of dedicated chemists with over 20 years’ experience in formulating industrial coatings and detergents.

IEstablished in 1987n its first year Concept launched a SYSTEMIZED PROFESSIONAL PROGRAMME which was recognised at its creation, as the UK’s leading programme of specialist chemicals for the vehicle appearance conditioning industry.

Since the 1980’s and through the 1990’s the development of traditional car wax polish technology has continued to evolve at pace, meeting increasing demands by professional users for formulations with better gloss, faster and easier in use , non-marking of plastics and greater wash cycle resistance – longer lasting results.

These performance demands naturally led our chemists to the introduction of new polishing aluminas, new silicone and wax combinations, new silicone-resins and new cross-linking silicones, designed to deliver longer lasting finishes.

A continual search for ever higher standards of excellence resulted, in 2004, with Concept developing a new polymer technology, enabling our laboratory to formulate a unique hybrid PTFE/Acrylic-Wax coating which, reinforced with revolutionary new self-cleaning NANO technology, is designed for both automotive and marine applications.

This extraordinary new Coating was launched with a new brand name for our coatings: ZIRCONITE, reflecting its durability and resilience and its brilliant reflective properties.

ZIRCONITE NANO-GLAZE rapidly achieved major commercial success, not only in the automotive sector, but also to one of the world’s leading marine Industry paint finishing and re-coating contractors, responsible for some of the world’s largest 160 metre mega-yachts.

Since 2004, the ZIRCONITE brand has continued to go from strength to strength, bringing new coatings and innovative new technologies to the professional user in the automotive, marine, transport and aviation sectors.

Concept Chemicals and Coatings Ltd continues to be at the forefront of the chemical science industry, with our ongoing product development philosophy which has been from the outset, and continues to be, dedicated to ‘the pursuit of excellence’ to meet the needs of an ever evolving cleaning and detailing world. 

Experience Counts

Over 33 years of experience in professional Automotive Cleaning and Conditioning chemicals


Different levels of exterior protection to suit you

Choose from Ceramic, Polysilizane, PTFE or Polysiloxane coatings on whether you wish  short or long-term protection for your paintwork


Exterior AND interior protection

Whether you have a leather or fabric interior in your vehicle Zironite has a protection product for you. Zirconite Fabric Protector can even be used to protect cabriolet roofs. Treated surfaces repel dirt and grime to extend life and make cleaning and maintenance easier.


Protection for alloy wheels and caliper

Extreme protection for alloy wheels and brake calipers. Chemically  bonds to surfaces ensuring ultimate durability. The coating withstands high temperatures and harsh chemicals making it an ideal  protection solution for hard working rims

/ Superior technology

Total protection for your pride and joy

ZIRCONITE – Protecting surfaces from harmful UV fading and environmental/industrial fall-out. The Zirconite system is a complete professional range of nano-engineered, invisible coatings, formulated to chemically bond at the nano-scopic level to a full range of surfaces: paintwork, plastics, gel-coats, glass, alloy wheels, chrome, brake calipers, aluminium, leather, fabric (including convertible roofs) and carpets.

/ professional protection

Inside and out - conquering the elements

A comprehensive range of protection products including paint, wheels, leather, fabric and glass. 

Concept Chemicals Founded
Launch of Systemized Program

Founded in Manchester, UK Concept Chemicals Ltd launched their Systemised Cleaning and Conditioning Program of products

CFC-Free Aerosol Program
World First CFC-Free Program launch

World 1st CFC-Free automotive aerosol products program launched to universal acclaim

Silicone Free Program
Industry First Silicone Free Program

industry first
Silicone Free Bodyshop program of products launched

New manufacturing plant
New manufacturing plant installed

Zero VOC automotive compounds & polishes production plant commissioned

Millennium Product Status
UK Government Awards Concept Prized Status

New Millennium Product Status awarded by UK Government to innovative bodyshop product OE Compound

Surf-ACE brand launch
Original Surf-ACE bodyshop Compounds
Surf-ACE bodyshop brand launched

The Surf-ACE brand of paint preparation
and rectification products launched to target bodyshops

New Zirconite Brand
Protective Exterior and Interior Coatings

Zirconite Coating brand launched promoting durability and resilience for paint, glass and interior surfaces

Training Centre Opened
Technical and Training Centre Opened

Importer Conference and official opening
of Concept’s UK Technical Training Centre for customer education

Nano Technology Program
Concept Nano Tech Range of Products
Nano-Tech products released to market

Nano Technology program
of  cleaning and polishing products launched

Waterless Cleaning Program
Waterless Cleaning and Conditioning products launched
Waterless Cleaning Products Range Launched

In conjunction with a worldwide distribution partner Concept launched a waterless cleaning and conditioning range of products

Xpert-60 Brand
Launch of new Xpert-60 product range

Automechanika Frankfurt  exhibition saw the launch of the Xpert-6o range of consumer pack sized products

Site Purchase
Manufacturing site
Entrance to Concept site
Manufacturing and warehousing site purchase

Purchase of whole Denton, UK manufacturing and warehousing site to ensure continuity

High -speed filling line
Installation of high speed filling to cope with demand

New ultra-high speed filling line installed
to cope with increasing demand for alternative pack sizes

Ceramic and Quartz coatings launched
New range of protective coatings

Launched within the Zirconite brand, ceramic and quartz coatings feature on the Concept Automechanika, Frankfurt stand

Surf-ACE XTRA compounds
Surf-ACE DRA Technology
Unique world 1st DRA technology for compounds

Enhanced chemistry for compounds
DRA Technology introduced to the Surf-ACE compound range of products

Sanitiser program
Sanitiser range of products launched
Complete range of sanitiser products launched

Hand sanitisesr, disinfectant sprays 
and a whole range of sanitising products manufactured to help with combatting  the world health crisis




Become an Accredited Zirconite Detailer granting you access to the Zirconite Trade Club and receive, training,  special offers, discounts and more.

Zirconite interior and exterior coatings are fully warranted if applied by a accredited Zirconite detailer. Click on the link below: